Full-stack marketing,
run by one.

I handle the acronyms. You focus on your business. One accountable operator, the whole stack pulling one direction.

It looks like it needs a department. It does not.

Most marketing gets split across a brand shop, a web team, an SEO vendor, and someone running ads, each optimising their slice while the whole drifts.

One operator keeps the slices honest. Positioning informs the site, the site informs the content, the content feeds acquisition, and none of it waits on a handoff that never comes.

One direction, end to end
The full-stack model

Five layers. Three I build, two I orchestrate.

An honest split. I deliver Brand, Web and Ops myself. Content and Acquisition I run through tooling and a trusted partner layer, staying your single point of contact throughout.

01

Brand

Identity, positioning, voice. The read on who you are before anything ships.

Built in-house
02

Web

Fast, editable sites clients run themselves. Bilingual where it counts.

Built in-house
03

Content

Governed voice at volume, produced through tooling and a partner layer.

Orchestrated
04

Acquisition

Search and paid, run through a partner layer with one owner accountable.

Orchestrated
05

Ops

Analytics, automations, the lead pipeline that stores every enquiry.

Built in-house

How it works

Three moves, no surprises. You sign off before anything ships.

A call, and a hard look

We talk, then I take a straight read of what you have built and where it is leaking. No pitch deck, just the truth of it.

A plan you sign off

Positioning and a plan land before a single thing ships. You read it, you approve it, then we move.

I run it, weekly

Every week moves something forward. You always know what shipped and what is next.

The hands-on craft: Design Branding Web Development Automations
Selected work

Two clients. Both full-stack. Both live.

HQ Solutions

IT managed services
Bucharest

Twenty years of substance, barely visible online: a sprawling 676-URL legacy site, no brand voice, no analytics.

Rebuilt across all five layers. New identity, a fast bilingual site the client edits himself, a governed voice, SEO from the ground up, and a lead pipeline that stores every enquiry before it sends.

BrandWebContentAcquisitionOps
hqsolutions.ro Visit live site →

URZI Design

Interior design
Hunedoara

A referral-only studio with no website at all, and work that deserved a home.

Its first digital home, built to be the portfolio piece itself, with a self-run CMS. The design projects on it are all his; he adds every one himself.

BrandWebContentAcquisitionOps
urzi.design Visit live site →
The idea
A single sailor can take a boat around the world alone. Not because it is easy, but because they know every system and never wait on anyone.
Marketing is not so different.

Pricing

Scope is capped in writing, so you are never in a queue. Monthly retainers, or a one-off when that is the right shape.

Tune 500 / mo Support and foundation kept solid, plus a light monthly batch.
Engine 1,000 / mo Cover: run end to end, with scope set in writing.
Few slots Embedded 1,500 to 2,500 / mo Lead, fully owned. A limited number of engagements.
Projects from 1,500 One-off: a brand, a site, or a launch.

Fair questions

An agency is too. There, the point of failure is buried under account managers and handoffs. Here, you get one name, direct, and work you own outright.
Three layers I do myself: Brand, Web, Ops. Two I orchestrate and own: Content and Acquisition. You never lose the single point of contact, and nothing falls between vendors.
Scope is capped in writing and slots are few by design. You are not competing with a queue of other accounts for attention.

One operator. Start a conversation.

A call and a straight read of what you have built. No deck, no queue.